Designer Interview: Lucky Girl Creative
Welcome to the final Forever Designer Interview! Each month we sit down with a different designer, and ask them what it’s like to be a digital artist. To kick off the summer, we’re speaking with Forever's Director of Marketing and Digital Art, and the designer behind Lucky Girl Creative, Roxanne Buchholz.
- How did you get started as a designer, and for how long have you been doing this?
In 1990, I started my career as a graphic designer working for major design firms in Los Angeles and Minneapolis which gave me the opportunity to travel the world while designing for global consumer packaging brands. After I started my family, I wanted to stay closer to home and discovered a passion for preserving my family memories through digital scrapbooking. This led to a design position managing several creative teams, while developing digital scrapbooking templates and products. In 2012, a good friend of mine suggested that I start creating my own digital art kits. I saw this as a challenge, gave it a try, and quickly fell in love with a whole new way of being creative. Today, I am blessed to be the Director of Marketing and Digital Art at Forever as well as being able to create exclusive artwork under the Lucky Girl Creative and Forever Digital Art brands.
- Do you draw inspiration from specific artists or designers? If so, who?
I draw inspiration from the things around me, especially from my own family’s vintage memorabilia. I was blessed to grow up in a family that valued family history and saved so many wonderful old items that I use throughout my kits today. I love pairing the antique with pops of modern colors and patterns to keep it fresh.
- What is your personal design philosophy?
I often design kits around events, places, or themes that I want to personally scrap about or have had a personal experience with. I love working around a specific theme and try to make each piece in the collection meaningful. Many of my kits are built around things that inspire me but I also find joy in creating custom kits for others to enjoy.
- Do you have a personal favorite art kit or series of art kits that you’ve created?
My personal favorite kits are the very first ones that I designed, Vintage Americana 1 and 2. They are dedicated to my Grandfather who served proudly in World War II. All the embellishments and papers are made directly from bits of his military paper work, ration books and stamps, air medals, postcards, and more. All of my kits have a very personal connection to me and my family.
- Do you have any advice for someone out there who may want to be a designer themselves?
My advice would be to go for it, challenge yourself, but always be you. Do what brings you happiness and allows you to express your own unique style. Know yourself. Be passionate about your art. And always be willing to learn.
- What do you like to do for fun, or in your spare time?
In my spare time, I enjoy extended road trips throughout the United States with my husband and two sons, photography, target archery, and option trading.